Must be at least 200 words in length each question.


      In this unit, you learned about the importance of vision, mission, and values to a company. Reflecting on this, what companys mission, vision, or values do you personally relate to? Briefly describe the mission, vision, or values and explain why this appeals to you.

 

      Reflect upon how the PESTEL tool could be used within an organization. What benefit could you see for its use within your organization? How would it affect strategic planning? What world events might impact the PESTEL?

 

      Reflect on how the concept of competitive advantage has impacted your life. What have you done to maintain a competitive advantage personally and/or professionally?

 

      Recall MiniCase 9: Business Model Innovation: How Dollar Shave Club Disrupted Gillette. The Dollar Shave Club disrupted the market with its model. Think of a product that you currently use that is a market disruptor. Why do you consider it a disruptor?

 

      Recall MiniCase 6: Nikes Core Competency: The Risky Business of Creating Heroes. Nike uses a concept of creating heroes in its marketing strategy. Think about yourself and your group of friends, do you think this is effective? Why, or why not?

 

      Recall MiniCase 18: Does GMs Future Lie in China? Think about the last automobile that you purchased. What could GM learn about your needs as an auto-buyer that would assist them in growing their market share domestically?

 

      Recall MiniCase 13: Cirque du Soleil: Searching for a New Blue Ocean. Reflect on how your buying levels are affected by a company that presents ethical considerations.

 

      Discuss how the concepts in this course can be applied to real-world situations and increase your chances of career or life success.