Learning Outcomes. Upon the completion of this unit students will be able to:

L1 Demonstrate a breadth of knowledge of the history, concepts and practices of Visual Communication. 

L3 Reflect upon the changing roles that Visual Communication plays in contemporary culture through written and practical responses. 

This assignment asks you to:

  1. Select ONE example of Visual Communication within your local environment. This example could be an advert in a bus shelter, a shop window display, a historical monument or statue, a protest poster, a flyer, street art, or information graphics.
  2. Provide a detailed description of your chosen Visual Communication. Explain what it is and where you found it.
  3. Research and present a historical context for this type of visual communication.
  4. Analyse your chosen Visual Communication with reference to its history and function. Think about how it communicates, how it constructs and shares its meaning? Has this changed over time?

Week by week, the Lectures and Seminars will explore distinct forms of Visual Communication drawing upon historical and contemporary examples to help you complete this assignment.

Assessment Criteria – You will be marked on your ability to demonstrate the following:

  • Make a good selection. Clearly identify how your chosen example fits a particular type of visual communication.
  • Write a detailed description. The description of your example needs to show and evidence the points you are making. You may use additional relevant images to develop your exploration and support your discussion around your main example. 
  • Demonstrate your research and provide context. Use carefully selected quotes and summaries of relevant, high quality sources to develop and contextualise your discussion. 
  • Make connections. Demonstrate an exploration of ideas – describe an idea and apply it to your example in order to develop a critical discussion using texts and images. 
  • Use a range of good quality sources to support and develop your exploration and discussion. These sources should be found through the University Library and other relevant resources. Acknowledge your use of these sources accurately using the MLA Referencing System and include in-text citations, a Bibliography and an Image List.