Haagen Dazz Loves Honey Bees: What social media tools, now avaiable, could Ketchum have considered?

Read the case study and answer the following questions What social media tools, now avaiable, could Ketchum have considered? How would you develop the next step of the “Häagen-Dazs Loves Honey Bee” campaign? What would be the risks associated with how you may develop it?

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