Health Care Marketing Trends: Evaluate the impact of health care marketing trends on organizational strategic planning

  • Analyze health care marketing trends
  • Evaluate the impact of health care marketing trends on organizational strategic planning
  • Recommend strategies to prepare health care organizations for future marketing trends

Health Care Marketing Trends

The health care industry is constantly changing and evolving. This impacts many aspects of health care administration, including marketing. New health care marketing trends are emerging, and to remain competitive, organizations must be prepared to implement these trends and engage 21st-century consumers. For this Discussion, you examine the impact of health care marketing trends and recommend strategies to help organizations prepare for the future.

 

Note: In health care marketing and business communications, strong oral communication is essential. This Discussion was designed to give you the opportunity to practice your oral communication skills by preparing a 2-minute Kaltura video. As you prepare this video (and any communication in the future), consider the following: Who is your target audience? How can you keep the attention of your audience? What is the appropriate length for your message?

 

 

Instructions Please Prepare a 2 minute transcript for instructions below

Imagine that you are the chief marketing officer for your health care organization.

 

 Prepare a 2-minute video Transcript in writing for the board of directors that addresses the following:

·         How might marketing trends impact organizational strategic planning?

·         What can the organization do today to better prepare itself for tomorrow’s marketing trends?

Note: If you do not currently work for a health care organization, select one that is of interest to you. You may use the same organization you selected in Week 3.

The organization is United Health group or any organization that is easy for you to write about for me to address within two-minute for a video Transcript   Please be sure to follow instructions carefully when writing the transcript so that I can easily follow while communicating with the use of a 2mintue video.

Instructions for Video transcript

How might marketing trends for United Health group or another health care organization impact organizational strategic planning?

What can United Health group or another health care organization do today to better prepare itself for tomorrow’ s marketing trends. Please see resources for Health Care Marketing Trends.

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