Companies always want to tailor their Web sites to the needs of their customers to stay competitive; sites that are easier to navigate or provide the desired information quicker will be most in demand by consumers. One way to accomplish this is with Web site knowledge work software that monitors traffic on a Web server and provides reports that summarize visitors’ activities. Command enter the keyword knowledge to link to a company that delivers such software. Once connected, review the company’s products and then answer the following questions:
(a) What events can the software monitor for? Briefly describe each.
(b) How are reports about Web site usage delivered? What information do they include?
(c) How can a company apply this information to improve its Web site? Provide specific examples.
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