How can small local businesses transform into widely recognized international brands

  • Introduction – Use the title question to guide the survey. Provide an introduction to describe the title question along with context learned in your literature search.
  • Create a Survey Questionnaire:
    • Based on your refined research question and using the readings to guide you, develop a set of questions that will help you collect the information you will need to answer your research question.
    • The survey should be composed of a variety of question types, including but not limited to, Multiple-Choice, Single – Response Scales, Multiple-Choice, Multiple-Response scales, Likert Scale Summated Rating, and Numerical Scale.
    • Under each question, include a one sentence statement USING ITALICS which explains why you recommend each question be added to this survey.

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