An explanation of where the product is sold, and how it is marketed. Is it a national brand, an international brand? You must
include numerical evidence of the recent sales of the product.
Has the product been successful? Please provide clear evidence of the success/failure of the product. For example, how
many years has the product existed, is it the top seller in its category?
Has it become the name of the entire product
category? (for example, we call all tissues Kleenex)
Has the branding of the product changed?
How has the packaging of the product changed over time?
How has the
advertising for the product changed?