- Identify the company that your writing assignment focuses on (APPLE). Provide background information about the company, such as company history, locations, mission and vision, leadership teams, CEO duality, the succession type for the current CEO, etc.
- Based on the industry research, analyze the general external environment using (option 1) the PESTEL model or (option 2) the7 segments of the general environment (see Chapter 2.). Provide at least two major points for each category regardless which option you are using.
- Analyze the industry condition and profit potential by identifying the five forces of the industry. Identify at least 2 major issues for EACH of the forces in the model.
- What are the core competencies of the company? Are these core competencies sustainable based on the VRIN criteria?
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