This assignment focuses on Price and Channel Strategy. There is also a description of impact of price setting on profitability.The plan will be a continuation of your global or multi-regional business you chose in Week
Price and Channel Strategy : impact of price setting on profitability
Wk 4 – Price and Channel Strategy
Top of Form
Bottom of Form
Assignment Content
Top of Form
Purpose of Assignment
Firstly, this assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business.Secondly, It has been designed to be a short overview on purpose. So, the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Resources: Marketing Plan and Outline
Price and Channel Strategy : impact of price setting on profitability
Construct a minimum 825-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
o
Price and Place/Distribution:
o Firstly, Distribution Strategies
Channels, Mass, Selective, Exclusive
o Secondly, Positioning within channels
Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
o Finally, Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
Also, the plan will be a continuation of your global or multi-regional business you chose in Week 1. Besides, this will be incorporated into your overall marketing plan for Week 6.
Lastly, Format your assignment according to APA guidelines.
Bottom of Form
Detailed Instructions
|
