The assignment entails Impact of Social Media on Marketing. Besides, there is a description of Hotel Performance and Practices. So, investigate the impact of using Facebook and Instagram for marketing.

Impact of Social Media on Marketing – Hotel Performance and Practices

So, the Impact of Facebook and Instagram Marketing Initiatives on a Hotel Performance. A case study of The Crowne Plaza, Geneva. Aim: Firstly, to investigate the impact of using Facebook and Instagram for marketing on the performance of The Crowne Plaza in Geneva, Switzerland. Objectives. Also, critically review the literature on social media marketing to develop a framework to evaluate the hotel practices.

Impact of Social Media on Marketing – Hotel Performance and Practices

Firstly, to evaluate the impact of the Hotel marketing initiatives through an analysis of the material available on the hotel Facebook and Instagram account. Secondly, ascertain the hotel Facebook and Instagram initiatives strategic objectives, best practices and limitations through the interview of employee position. 4)Compare and contrast the findings of the literature review, analysis and interview to make recommendations to the employee position. The drive of this study was to investigate the Quality management practices adopted by hotels in Nairobi and find out the impact of the adopted practices on hotel performance. A survey of the 39 hotels in Nairobi listed under the Kenya Association of hotel Keepers and Caterers was done. The study relied on primary data collection where questionnaires were used.

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