I​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ndirect Source Research on Lululemon There are many, many other sources of research on your primary and secondary firms as well as your industry niche. 

The purpose of indirect research is to get outside perspectives on the firms you are stu​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​dying and to build up a set of information about the industry niche so that you can do a viable analysis