Research Apple’s business model. Use the Business Model Canvas to describe the business. In your accompanying essay, briefly answer the following questions:

  • How well does the organization’s value proposition actually fit the target customer’s job to be done? How unique is the value proposition compared to competitors and possible substitutes?
  • Is any competitive advantage present sustainable? Why or why not?
  • Can the organization actually deliver what is promised given its resources and competencies? Why or why not? Is the business model scalable?

Excel or a Word table, or use an app like Canva or Xtensio to create your canvas. You won’t be graded on how your graphic looks but rather on the content you provide.

In your replies, consider adding context by providing additional information and/or agreeing/disagreeing with the assessments given your own experiences and/or secondary research. Remember to cite your sources using APA format.

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