The assignment focuses on Introduction to Strategic Public Relations. Additionally, there is a description of Digital, Global, and Socially Responsible Communication. So, lease read Social Responsibility Case Study.
Introduction to Strategic Public Relations – Digital, Global, and Socially Responsible Communication
Description
Firstly, use standard essay format and must have at least 3 paragraphs (ie Intro, body and conclusion). Secondly, responses must be double spaced using Times New Roman and 12 point type size. Also, Use A.P.A. style. Use citations throughout the paper.
I do not have a copy of the textbook.
Introduction to Strategic Public Relations – Digital, Global, and Socially Responsible Communication
Additionally, please ONLY reference. Introduction: Digital, Global, and Socially Responsible Communication
Janis Teruggi Page, Lawrence J. Parnell, 2019
Sage
ISBN.13: 978-1-506-35803-1
Pick ONE of the following essay topics:
Also, differentiate between strategic and responsive corporate social responsibility. Include a fictional or real example of each. Digital, Global, and Socially Responsible Communication. Prepares students for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built.
Introduction to Strategic Public Relations – Digital, Global, and Socially Responsible Communication
2. Examine the role of PR during a merger or acquisition. What are the PR decisions, activities, and messages that can improve the success of such business transactions?
3. Please read Social Responsibility Case Study: Hertz Moves Its Corporate Headquarters, on pages 321-322 of the text and answer the following: How did the Hertz corporation benefit from the employment of issues management in relocating its corporate headquarters? ecause the practice of public relations is rooted in credibility, the authors believe that students must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content.
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