Is the demand for the product growing, decreasing, or stagnant?

 

 

 

Week 3 Political Effects in International Business
The objective of this assignment is to determine the effects of a political situation such as BREXIT.
Instructions:
The assignment this week is to use a US Company of your choice (example: Ford Motor Co.) and answer the following questions with at least 2 complete sentences for each question:
Imagine that you are part of the corporate decision-making team of your US Company contemplating going global. Now, answer these questions regarding one product that your chosen US Company produces.
You will probably have to do some research on your US Company to answer them with reality.
What is the product? (example F150 Lightning – the new electric truck)

Who uses the product?

Why is the product used? What are the benefits?

Would the use of the product vary by the market? by different consumers?

What triggers the purchase of the product? Do other events or conditions need to be present?

Would a political effect such as BREXIT limit sales?

Is the demand for the product growing, decreasing, or stagnant?

What is the competition like internationally for that product?

What other type of political event could be devastating for your product?