In your assigned groups and using your business idea from Assignment #1, follow the following

steps to complete the assignment:


. Define your target audience and where can you find them.


. List the goals you want to achieve with your Marketing Plan.


 What message are you trying to convey in your marketing plan (hint, “Features,

Benefits, Emotions”)


 What marketing tactics will you implement? (You may list these in bullet form,

followed by an explanation)