The question Should marketing academics focus on public policy issues? Why or why not? What are the parallels and differences between marketing and public policy versus marketing and consulting from a research perspective?
Is the role of the marketing academic to shape public policy in marketing, or should they remain above the fray and focus simply on advancing marketing theory for the sake of science?
If the former, whose side should the academic advocate for (i.e. the marketer, the government, the consumer)?
Feedback: You need to focus on marketing as an academic discipline, not marketing from the practitioner’s viewpoint. Should marketing academics be researching public policy issues, or is it outside the scope of marketing as an academic discipline?
What is the scope of marketing as an academic discipline? Is there an overlap with public policy, based on the definition of marketing and its scope?
Why would something like health be a topic for marketing, and how would it contribute to the field of marketing (again, as an academic discipline, not from a practical perspective)? A lot of academic research is done in public health areas, but why should marketers choose to research this area?
And if they do conduct research in public health, should they adopt a normative perspective? It would be best if you used academic articles to defend your position. You can’t use websites such as Investopedia to come up with definitions.
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