Marketing for Managers: Case study on social marketing.

Scope:

Case study on social marketing.

This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.

You are to choose a business, non-profit or government organisation and go through the social market planning process as shown in the text on p. 847.

 

 

You are to

1. Decide on the business/non-profit group/government organisation that you will study.

2. Find literature that explains the reasons why this type of organisation is needed.

3. Choose an appropriate target market and justify your choice. Using statistics to back up your choice is highly recommended.

4. What is the behaviour you are trying to create?

5. What are the benefits of this behaviour?

6. Develop an attention-grabbing message for one media that you will use.

7. How will you evaluate the effectiveness of your message?

 

Possible sol:

Alcohol is a major cause of morbidity and mortality in Australia. Every year, about 3,000 citizens die out of alcohol related cases while another 65,000 are hospitalized. The National Binge Drinking Campaign (NBDC) reports that in 2016 alone, the alcohol-related costs reached $17billion. Alcohol is also reported to be one of the major contributor social problems amongst the college students in Australia. The immediate harmful effects of alcohol include injuries, physical harm, and accidents. The long term harmful effects of alcohol are the chronic diseases, including cancer, road trauma, and alcohol-related liver cirrhosis. Alcohol is highly accessible especially to the college students, and harms related to alcohol abuse are on the rise in the Australian universities. The Australian government created its arm, the National Binge Drinking Campaign in March 2008 to help address the problem of high levels of binge drinking amongst the youth in Australia. The government allocates a yearly budget to NBDC to fund its operations. This marketing plan proposes a social marketing plan for NBDC to conduct a targeted online campaign to help solve binge drinking amongst Australian University students. The proposed social marketing campaign is to last for one year to help appeal to the young college going students and to inform then about the consequences and costs of binge drinking…

Click here to request for this assignment help

Powered by WordPress | Designed by: photography charlottesville va | Thanks to ppc software, penny auction and larry goins