Marketing for Managers: Analysis of a case study on social marketing.

Scope:

This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.

You are to critically examine and compare the RSPCA Adopt a pet campaign reviewed at https://www.rspca.org.au/adopt-pet

AND

the WWF Adopt an animal reviewed at https://donate.wwf.org.au/campaigns/donate/

Task:

Your task is to critically analyse both websites for information about the 4Ps of marketing.

Product – define the term and explain what the core benefit, the expected product and augmented product are for a customer;

Price – define the term and determine the initial cost and what is the ongoing cost for a customer;

Place/distribution – define the term and describe where can you obtain the product and how easy would it be for you as a customer to make a purchase;

Promotion – define the term and explain what messages are being sent to potential customers and what types of messages are these;

Based on the information and analysis you have completed, justify who is the target market for each campaign and explain if you fit within that target market.

This assessment will be a good step towards helping you for Assessment 3 where you will use the 4Ps to come up with your own cause-related or social marketing campaign.

Sample response

The commencement of RSPCA and WWF represents the resourcefulness which geared towards the increased economic performance which is unencumbered from any form of inconveniences. The Royal Society for the prevention of cruelty to animals (RSPCA) is working to mark an end to the cruelty towards animals by actively promoting care and protection. They rely on Individuals and on organizations to carry out their key work in the community (Parity, 2011). Australia’s vast continent is home to many magnificent plants and animals on Earth, and World Wildlife Fund or World Wide Fund for Nature (WWF) in partnership with other organizations have stepped ahead to protect these endangered species (Harrison, P. 1992). The products in RSPCA are the second chance animals which are being funded and supported by individuals which include dogs, pigs, hens, etc.; the products of WWF play a significant role in making certain that the environmental conditions are convenient for the organization to survive with limited challenges…..

 

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