The MKC2500 assignment entails Marketing Research Methods. There is also a description of practicing solving real marketing problems.

MKC2500 Marketing Research Methods : practicing solving real marketing problems

MKC2500 Marketing Research Methods Semester 1, 2020
Assignment 2: Research report

The objective of this assignment is to give students the opportunity to practice solving real marketing research problems with data.

Detailed instruction on how to complete the assignment is available in “Assignment 2 – Guide” section of this document.

Here are some general requirements for the assignment.

1. The due date/time of the assignment is by 11:59pm on Sunday in week 11 (June 7). 2. Secondly, the assignment is individual work. Collaboration or consultation with anyone other than the unit’s teaching staff is strictly prohibited 3. One copy is to be uploaded at the “Assignment 2” submission tab on the unit’s Moodle site. So, in the rare event that unforeseen technical issues on Moodle prevent you from completing the submission process. Besides, you should email the report to your tutor. 4. You need to first agree to the “plagiarism statement” above before you  allowed to submit this assignment.  Also, Do NOT include cover sheets in your submission.

MKC2500 Marketing Research Methods : practising solving real marketing problems

5. Submission format: PDF file. The guidance in terms of word count is 1500 – 2000 words. In absolutely no scenario you should exceed 2500 words (everything included).  So, The word count must be included in the first page of your document. Exceeding the word count could result in a penalty of up to 10% of your mark for the assignment 6. Please put any references you may have in the Appendix and it doesn’t matter which standard reference format you use.  7. Students are required to keep a soft copy of their report until they get the marked report back. It is also the student’s responsibility to double check that the assignment has been completely uploaded to the correct link on time and that it is the correct version.

Detailed Instructions


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