This assignment focuses on MasterCard and Paypass case study. There is also a description of  the Hong Kong Airport Express. So, What other segments do you think MasterCard should target? Why?

MasterCard and Paypass case study : the Hong Kong Airport Express

Case Study Assessment 2

Chapter 3. Mini-Case: MasterCard and Paypass

  1. What other segments do you think MasterCard should target? Why?
  2. How do you currently perceive the MasterCard brand?
  3. Do you think such an advertising campaign will alter people’s perceptions of the MasterCard brand?

 

Chapter 4. Mini-Case: The Hong Kong Airport Express

  1. How would you classify this service with reference to Heany’s categories of service product innovations?
  2. Define the core, facilitating and supporting services.
  3. What role might technology play in delivering these services?
  4. In maintaining this service, what are important managerial considerations with marketing implications?

MasterCard and Paypass case study : the Hong Kong Airport Express

Case Study Assessment 3

Chapter 5. Mini-Case: Myer Expects Tenfold Increase in Online Sales F

Firstly, Log onto Myer online (www.myer.com.au) and evaluate the site in terms of general appeal, ease of navigation, visual appeal, range of merchandise, device ambiguity and any other criteria you might like to employ.

Secondly, do you think Myer can effectively compete with online sites in Hong Kong that will distribute cheaper items with free shipping. Then,  large online retailers such as Amazon.com, international online competitors who now ship for free to Australia (such as ASOS.co.uk) and similar online competitors? Make sure you explain your reasons in detail.

 

Chapter 6. Mini-case: Pricing tables with a view

  1. Compare the functional and strategic roles of the new pricing approach that John is considering.
  2. What underpins the assumption that some of his clientele will be willing to pay the increased fees?
  3. What are important price-setting considerations in the case of a business such as this, and why?

Detailed Instructions

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