Minnesota Micromotors (MM): Simulation and reflective report

Detailed Instructions

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Minnesota Micromotors (MM) Case study report. Prioritize the manufacturer’s efforts to achieve a sustainable revenue stream and maximize cumulative profit. The simulation scores the outcomes of students’ marketing strategies based on revenue, profit, market share, customer satisfaction, and cumulative trend performance.

Students are required to participate in a web-based marketing simulation (Managing Segments and Customers V2) and submit a reflective report that describes the rationale of their marketing decisions and the results obtained. 

Introduction to the simulation

In this simulation, students assume the position of CEO of a company, Minnesota Micromotors (MM), that manufactures motors used in medical devices. Students are tasked to make a variety of marketing management decisions over a period of several quarters. This simulation focuses on the link between strategy formulation and execution, requiring students to face real-world challenges: budgeting for market research, evaluating investment in product/ features, and exploring the relationship between customer satisfaction and firm profitability. Students also explore segmentation, targeting, and positioning, and must learn to respond to customer needs while maintaining a level of consistency in marketing strategy formulation.

To be successful, students must prioritize the manufacturer’s efforts to achieve a sustainable revenue stream and maximize cumulative profit. The simulation scores the outcomes of students’ marketing strategies based on revenue, profit, market share, customer satisfaction, and cumulative trend performance.

More about this task:

The core idea is to develop a report describing the rationale of Minnesota Micromotors’ marketing decisions. In addition, the paper will also present the results obtained. The report will include the aspects of participation in web-based marketing simulation. The simulation will focus on the link between strategy formulation and execution. The report will illustrate the capacity to respond the needs of the customer and the capacity to maintain the level of consistency in marketing strategy formulation. The report will consider exploring the marketing decisions of Minnesota Micromotors. This will help in linking the success or failure of the company based on simulation scores.

 

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