Consider a purchase you recently made that was for $100 or more. Describe your decision process by answering the following questions:


How did you determine your need?

How did you search for information?

How did you evaluate alternatives?

What criteria did you use in making your choice?

After you describe your decision process, answer the following:


Once your purchase was complete and you experienced the use of what you purchased, how did you feel about your decision and why?

Compare your purchase experience with two colleagues. How do their experiences compare with yours?