Comprehensive Fundraising Plan

The plan should follow APA formatting and should be 5 – 7 pages.  The plan should detail:

  • Marketing strategies
  • Messaging (what will you say?)
  • Media channels

In addition, you should describe directly how you will solicit funding through the following sections.

Executive Summary – This section of a fundraising plan should contain a brief synopsis of the detailed information included in the plan, starting out with an overview of the organization and its work, funding needs, goals for raising money, and strategies to reach the goals. (1 page)

Plan Overview – The beginning of fundraising plan should begin by stating purpose of the document, clarify the mission and work of the organization, the assumptions on which the plan was based, and other details that can impact plan implementation. It should also include the results of the organization’s most recent SWOT analysis, which is a listing of relevant internal strengths and weaknesses along with recognition of external opportunities and threats. (no more than 1 page) [remember, you are just starting]

Funding Details – The funding component of an effective fundraising plan includes information about where the organization has obtained funds in the past along with current funding needs. The goals for fundraising should be specified, along with strategies for raising the money necessary to continue or launch needed projects and programs. (no more than 1 page) [remember, you are just starting]
Implementation – This component should specify the process by which the plan will be implemented. (no more than 1 page)

Plan Management – This component of the plan should include details about the identification of funding sources, assignments of responsibilities, reporting structure, and other details relevant to managing progress toward accomplishment of your fundraising goals and objectives. (no more than 1 page)

Conclusion – The conclusion of the fundraising plan should contain a narrative overview of what has been decided in the plan and what accomplishing the stated goals will mean for the organization. (no more than .5 pages)


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