Students play the role of a product manager at Matterhorn Health, a medical device manufacturer. The company recently launched the GlucoGauge blood glucose monitor, the company’s most expensive product development effort to date. In spite of vigorous pre-release testing, there are problems reported by customers almost immediately after launch. Throughout the simulation, students will use a series of desktop applications to receive communications from their colleagues about the problem at hand. They will receive a barrage of information through various channels – email, video messages, voicemail messages, and instant message chats – requesting that they determine the root cause of the issue and make recommendations on how Matterhorn can get ahead of this problem.

 

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