A story: tell the admissions officer who you are
○ What is a personal challenge you overcame?
○ What is a realization that you have had about yourself or the world?
○ What is your passion and how did you come to be passionate about it?
○ Etc.
● An argument: convince the admissions officer that they want you at their school
○ Law school is a specific commitment that you are ready to take
○ You have an idea of the type of lawyer you want to be
○ You know what you want out of a law school