Background (nature and magnitude of the problem) – what is the health problem?

Why is it a problem?

What is the evidence based to support your position

Campaign Plan- what specifically will you do in this campaign (what is the design)? 

How do you know this is the best way to deliver your campaign? What theory (or theories) will guide the design and delivery?

How will you disseminate or get this campaign out to your target audience?

You aren’t designing the plan here, but you are discussing it and justifying it (based on the literature) here. In Part II, you will design a campaign.

Monitoring Plan- how will you know (and measure) if your campaign is successful? (you won’t actually do this, but if you had to how would you approach this?)