Discussion Topic: Quality and closeness to customers


Retrieve the article below from the Business Source Complete database.


Read thoroughly the article and answer the following questions:

  1. For a company like Chaparral Steel, why is a commitment to both its internal and external customers necessary?
  2. As mentioned in the case study, research and development at Chaparral are integrated into product design and development. Do you think this is a good practice? Please explain.
  3. Can a manufacturer be low-cost and high quality at the same time? Please explain.


Provide adequate support for your postings and properly cite your sources


Refer to the syllabus for grading information. Discussions are graded for writing skills


(clarity, style, and grammatical structure, accuracy, quality and completeness).


Reminder: A high quality post is one that explicitly links your personal opinion or experience with the course materials or other relevant outside sources using proper APA format. Both in-text citations and a reference list are required for this discussion.

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