For this case study, you will need to address the following:
Imagine yourself as the manager of a struggling local suburban regional shopping mall (select a specific struggling regional mall that you are familiar with)
. What do you think the mall should do to improve its performance?
(Hint: Firmly establish the problem before recommending treatments.)
What shopping trends do you foresee over the next 10 years?
How might these trends affect suburban regional shopping malls?
What new retail concepts can you identify? How might you learn about more?
What strategies do you suggest for learning about new retail concepts? (Perreault, Cannon, & McCarthy, 2021)
