Make explicit statements as to the objectives of this study. For example, “One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Company’s various consumer promotions and sales revenue. This objective is intended to determine which promotions may be more effective and strategically important.” Research objectives should be discussed for each problem identified. Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems.
For example: RQ1: What is the relationship between Promotion 1 and sales revenue? Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable). Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue. RQ2: What is the relationship between Promotion 2 and sales revenue? Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue. Ha2: There is a statistically significant correlation between Promotion 2 and sales revenue. RQ3: Are there differences in return on investment (ROI) between the various promotions? Ho3: There are no statistically significant differences in ROI between Promotion 1 and Promotion 2. Ha3: There are statistically significant differences in ROI between Promotion 1 and Promotion 2. The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.
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