This assignment focuses on Social, Ethical and Legal Implications. There is also a description of legal issues related to marketing practices.

Social, Ethical and Legal Implications : legal issues related to marketing practices

Assignment Content

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues.  That may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion But an overview of what the plan entails and what it does not address.

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

 

Resources: Marketing Plan and Outline

 

Producing and marketing a product without regard to ethical, legal, and social considerations  detrimental to the overall success of any company.

 

Social, Ethical and Legal Implications : legal issues related to marketing practices

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets. Including  the United States and one international market.So,  Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. Then your other market  required to Be  the U.S. marketplace. This will e added to the Target Market section of your Marketing Plan.

 

Social, Ethical and Legal Implications : legal issues related to marketing practices

Include the following:

o    Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Detailed Instructions

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