State the problem.  Define it – give some depth to the nature of the problem.  

Why is it a problem?  Provide some concrete evidence of the problem.

  Describe (briefly) each component of your 3 part solution?  

are the potential downsides to your solutions and are there ways to mitigate those downsides? 

Additionally, will your plan cost a lot of money?

Will your plan take a long-time?  Of your potential solutions, which are you best to effectuate?

Why (based on your personality and leadership skills and possible future career)?  How will you ultimately measure success?