Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:
Identify its primary target market. Explain your response.
Specify three methods you will use to research customer needs and wants.
Describe the marketing mix:
a) product,
b) pricing strategy,
c) promotion, and
d) placement or distribution.
Create a one-year advertising budget and plan that incorporate the use of various advertising media and publicity.
