Course Title: Strategic Planning & Implementation

Competency Assessment Title: Modified SWOT Analysis

Total Number of Points: 100

Assignment Directions

Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.

Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better

understand the factors involved in making business decisions that promote a sustainable competitive advantage.

Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.

Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose

to use your current employer or a company you’ve worked for in the past as long as you have sufficient data to complete the assignment.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1000-word modified SWOT analysis that includes the following:

• An introduction with a detailed description of the company

• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:

• Financial, physical, or human resources

• Access to natural resources, trademarks, patents, or copyrights

• Current processes (employee programs or software systems)

• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:

• Market trends (new products or technology advancements)

• Economic trends (local and/or global)

• Demographics

• Regulations (political, environmental, or economic)

• A conclusion with an evaluation of how the company has retained its competitive advantage

Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.

STRCB/581 Competency 1 Rubric Page 2 of 3

Copyright 2021 by University of Phoenix. All rights reserved.

Competency Assessment Rubric

Assignment/Performance

Criteria

Mastery

100%

Meets Expectations

85%

Not Met

0%

1. Introduction and company

description

(weight 20%)

The introduction thoroughly

oriented the reader to the

company’s history and presence in

the marketplace and the company

description thoroughly used

detailed language to illustrate the

company’s success and

sustainable competitive advantage.

The introduction mostly

oriented the reader to the

company’s history and

presence in the marketplace

and the company description

mostly used detailed language

to illustrate the company’s

success and sustainable

competitive advantage.

The introduction somewhat oriented

the reader to the company’s history

and presence in the marketplace,

the company description somewhat

used detailed language to illustrate

the company’s success and

sustainable competitive advantage,

or introduction and/or company

description was not included.

2. SWOT analysis diagram

(weight 10%)

The diagram included all required

components, was presented in a

format that fully showcased the

information clearly and left the

viewer with no unanswered

questions.

The diagram included most of the

required components, was

presented in a format that mostly

showcased the information

clearly, and the viewer was left

with few unanswered questions.

The diagram included some of the

required components, was

presented in a format that somewhat

showcased the information clearly,

the viewer was left with some

unanswered questions, or diagram

was not included.

3. Internal factors evaluation

(weight 25%)

The evaluation thoroughly

supported the SWOT Analysis

Diagram and provided thorough

insight into the connections

between the company’s internal

factors and its sustainable

competitive advantages from a

creative and innovative

perspective.

The evaluation thoroughly

supported the SWOT Analysis

Diagram and provided thorough

insight into the connections

between the company’s internal

factors and its sustainable

competitive advantages.

The evaluation somewhat supported

the SWOT Analysis Diagram and

provided narrow insight into the

connections between the company’s

internal factors and its sustainable

competitive advantages, or

evaluation was not included.

4. External factors evaluation

(weight 25%)

The evaluation thoroughly

supported the SWOT Analysis

Diagram and provided thorough

insight into the connections

between the company’s external

factors and its sustainable

competitive advantages from a

creative and innovative

perspective.

The evaluation thoroughly

supported the SWOT Analysis

Diagram and provided thorough

insight into the connections

between the company’s external

factors and its sustainable

competitive advantages.

The evaluation narrowly supported

the SWOT Analysis Diagram and

provided narrow insight into the

connections between the company’s

external factors and its sustainable

competitive advantages or

evaluation was not included.

STRCB/581 Competency 1 Rubric Page 3 of 3

Copyright 2021 by University of Phoenix. All rights reserved.

Assignment/Performance

Criteria

Mastery

100%

Meets Expectations

85%

Not Met

0%

5. Conclusion and competitive

advantage evaluation

(weight 20%)

The conclusion thoroughly

summarized the company’s history

and presence in the marketplace

without introducing any new

information and provided a

thorough evaluation for how the

company has retained its

competitive advantage over time

from a creative and innovative

perspective.

The conclusion thoroughly

summarized the company’s

history and presence in the

marketplace without introducing

any new information and provided

a thorough evaluation for how the

company has retained its

competitive advantage over time.

The conclusion narrowly

summarized the company’s history

and presence in the marketplace

without introducing any new

information and provided a narrow

evaluation for how the company has

retained its competitive advantage

over time or conclusion was not

included