There are three levels of strategy: corporate-level strategy, business-level strategy, and functional-level strategy. Corporate-level strategies are related to businesses or markets the focal company successfully can compete within. Corporate-level strategies affect the entire organization and are formulated by top management using middle and lower management input. Decision-making about corporate-level strategies is considered complex, affects the entire company, and relates to an organization’s resource capabilities. Corporate level strategies align with an organization’s mission statement and ideally are designed around goals and objectives.
Perform an analysis on:
- Corporate-level strategies.
- Create a partial SWOT table, perform an SW analysis, and discuss the strategic inferences/implications. Discuss what strategies would allow the company to capitalize on its major strengths and what strategies would allow the company to improve upon its major weaknesses.
- Create an IFE matrix and analysis. Make sure to explain how the matrix was developed and discuss the strategic inferences and implications.
- Develop a Grand Strategy Matrix. Explain how the matrix was developed and discuss the strategic inferences/implications at a corporate level and business-unit level.
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