Y​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ou’re to look for a business, find an issue and solve it with strategic stakeholder communication. What is the aim of the integrated stakeholder plan? The aim should summarise the issue/problem/opportunity you are going to address Aim should be supported by 1-3 one line, succint and smart objectives outlining what you need to do to achieve your overall aim Structure of assignment 

-Objective -Planning (environmental analysis/implication) 

– Identify and prioritise range of stakeholders and priorities 

-Overall communication strategy &​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​amp;amp; positioning 

– message management (coordination)

 -Media usage (to targeted stakeholders): Communication tools (media/ channels: formal, informal, personal…) 

-Contact and activity management 

-plans – evaluation loop AVOID

 -covid related topics -politics e.g Hongkong situation or criticising governments, propaganda, canvasing for a particular party etc -Big, overly ambitious and ultimately unachievable aims such as: redefining apple’s global strategy, solving facebook freedom of speech issues in China, launching a new vaccine et​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​c

 

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