M​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​illennials and younger consumers have become one of the largest market segments and most tech-savvy group of consumers. 

How can an organization use digital media tools (other than social media) to reach these consumers?

 What should the organi​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​zation do differently to appeal to these younger, tech-savvy consumers?

 Can these consumers and older consumers be targeted with the same marketing strategy including using the four Ps? 

Define and support your statements with academic research​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​.