This assignment is part two of a 4 part series. There is no particularly relevant information carried over from part one, but I will attach it regardless with the PDF instructions for the paper. The overall concept is to produce a SWOT analysis of Rocket Companies (https://www.rocketcompanies.com/). Below are some text instructions:

 Instructions: 

-Conduct a SWOT analysis. Explain how the marketer could turn threats into opportunities. 

-Assess the current state of the industry. 

o Who is the potential customer based on future growth? 

o How will the potential customer affect long-term marketing plans and return on investment? 

Evaluate the companys target market. 

o Who are the direct and indirect competitors? 

o What are the marketing advantages over the competition? 

o Why are these marketing advantages?