The assignment discusses The Effect of social media on Businesses. Besides, there is a description of User-Generated Reviews on Customers. So, cover important points like how customers use the internet to browse and shop for merchandise.

The Effect of social media on Businesses – User-Generated Reviews on Customers

Firstly, the purpose of this report is to identify how social media is affecting our businesses today. Secondly, I will cover important points like how customers use the internet to browse and shop for merchandise. Thirdly, I will talk about how the future of business relies on the social media. Also, I will talk about profits and how small businesses use social media as their mainstream marketing source.

Tentative Bibliography:

Additionally, Kelley, Sharon M. “The Influence of Social Media: Effects of Online User-Generated Reviews on Customers’ Perceptions and Business Profitability.” Dissertation Abstracts International Section A: Humanities and Social Sciences, vol. 80, no.7–A(E), ProQuest Information & Learning, 2019. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&AuthType=ip&db=psyh&AN=2019-41130-158&site=eds-live.

The Effect of social media on Businesses – User-Generated Reviews on Customers

Besides, customer reviews are the cornerstone of a user-generated content marketing strategy. Additionally, this refers to content related to your brand that’s created by someone who’s not an official representative of your business. So, today, an enthusiastic customer who is willing to rave about your products online can be one of your greatest assets. Besides, here’s a bit more on the importance of customer reviews and how you can use them to your benefit in a user-generated content strategy.

Morgan, Carol L. Social Media Marketing for Your Business. Vol. First edition, BuilderBooks, 2018. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&AuthType=ip&db=nlebk&AN=2177826&site=eds-live.

VanRysdam, Peter. Marketing in a Web 2.0 World — Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget. Atlantic Publishing Group, Inc, 2016. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&AuthType=ip&db=nlebk&AN=2102659&site=eds-live.

Finally, Mersid POTURAK, and Sumeja SOFTIĆ. “Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity.” Eurasian Journal of Business and Economics, vol. 12, no. 23, May 2019, pp. 17–43. EBSCOhost, doi:10.17015/ejbe.2019.023.02.

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