The events industry is an effective and appropriate vehicle for the social, cultural, environmental and economic development of a city or region.

Task Description:

 

An academic essay of aproximately 1200 words which critically discusses the following statement:
The events industry is an effective and appropriate vehicle for the social, cultural, environmental and economic development of a city or region.
Overall the essay must be integrated, comprehensive and demonstrate an understanding of the relationship between the events industry and regional development. There should be a meaningful discussion about the key factors rather than mere descriptions of elements.
The essay should –
Provide an overview and definition of events and their use which –
• demonstrates an understanding of the history of events;
• identifies and discusses the various sectors of the event industry;
• identifies the various types of events (mega, hallmark, community, business, artform)
• discusses the significance of the event industry in contemporary society.
Describe and discuss, with examples, how events and event tourism interact with –
• regional economic development (jobs, income, sustainability);
• regional social/cultural development (social cohesion and inclusion) and:
• regional environmental development (infrastructure, revitalisation and appreciation of attractions, sustainability).
There needs to be –
• Engagement with the study materials – textbook, academic journals, the Internet, trade and other published reports and documentation to research and develop discussion.
• Reference list for any literature cited.

Learning outcomes
1. Comprehend and evaluate the role of festivals and special events in contemporary society
3. Identify and analyse the economic, environmental, sociocultural and political impacts associated with events and discuss the management of associated issues

 

Possible Solution:

The event industry is an effective and appropriate vehicle for the social, cultural, environmental and economic development of city or region. According to The Accepted Practices Exchange Industry Glossary of TERMS (APEX 2005), “An event is an organized occasion such as a meeting, convention, exhibition, special event, gala dinner, etc. always composed of several different yet related functions.”

History of events

 People in all cultures recognized the need to set aside times for collective creativity and celebrations (Getz 2008). These events date back centuries, even millenniums. Festivals and events have existed as significant parts of human society and were initially devised as forms of public display, civic ritual, and collective celebrations. Their formation is not linked to the same time periods due to their diverse nature. It is well known that exhibitions and trade events were held in ancient times. There was also sports events in the ancient times and was noted as a significant and prestigious form of social activities. Festival-type events on the other hand dated back to the Middle Ages where they were financed by the church. Conference events date back to the 18TH century, although they seem to be products of the modern life.

 Events are likely to have originated before the appearance of money. The emergence of capitalism, new products, and social relations, as well as the new way of life, paved the way for a more versatile development of the growing numbers of events. The different types of events, however, reached their peak in the 20th century and came to be what we nowadays consider as events. The increased demand for a specific range of events was due to the increase in acquiring power and standards of consumers, shifting the focus from fundamentals t additional needs, the birth of completely new consumers’ needs and the phenomenon of discretionary income. Development of these events helped solve employment issues and had an impact on economic growth, according to Getz 2008. An example is the mega sports events such as the Olympic Games, helps the economic growth of the host countries

Classification of events

            There are different criteria for the classification of events. The basic one classifies events as planned and unplanned. Planned events are the subjects of event management while unplanned events are accidents, natural disasters, and other similar situations. Events can be classified according to the size and scope, and it is possible to distinguish them according to the following types: mega events, hallmark events, major events and local events. (Getz 2005)

 Events can also be classified as profitable and non-profitable events. Non-profitable events are characterized by special programs mainly devised to brand the image of the organizer, for example, charity events, while profitable events their major goal is the profit, and its objectives are related to the implementation of various types of programs like sports and business (Bowdin 2006 ). Events can also be classified according to their form or content i.e. cultural celebrations, arts and entertainment, business and trade, sports competition, recreational, educational and scientific and  Political and state…..

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