Using the topic and research question you developed as follow:
The following are the research questions that can be employed to explore the topic in-depth:
A. How do CSR activities affect customers’ retention and attitude towards the company?
B. What is the role of CSR in enhancing the reputation of the company?
C. In what way do CSR activities add value to the customers?
D. How do CSR activities affect the sales of the company?
You will design a quantitative instrument that could potentially answer your topic/research question if it were to be applied to a quantitative study. Keep in mind, this may take some stretching if you wrote your question leaning quantitatively. The purpose here is not to box you in but to ensure that you have a solid understanding of both methodologies. This assignment functions similar to 3.1 but in a quantitative format. Finally, view the rubric and examples to make sure you understand the expectations of this assignment.
You will develop a word document to include:
- Your research question in the form of a quantitative question (if it was not already).
- An instrument or protocol (survey, questionaire, archival data, etc) that could be used to answer the quantitative version of your research question.
*Special note for those using archival data, you will describe the process of data retrieval for your archival data. See examples to help.
- A one paragraph description/justification of how your chosen instrument/protocol is the best choice for answering the quantitative version of your research question.