Y​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ou just started a new job with a twenty-five-employee small business. By accident, you found out that the company does not have a clear marketing strategy. So far, the company has been lucky with its product sales, but you have a feeling that things will not continue at the same pace for much longer because a competitor has entered the marketplace.

 Assuming that you had the opportunity,​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ how would you go about convincing the owner that the smart thing to do right now is to create a marketing strategy?