Do you see Sony as an innovator in its industries of electronics,

semiconductors, computers, video games, and telecommunications

equipment? Why or why not?



 Sony has a vision of “using our unlimited passion for technology,

content and services to deliver groundbreaking new excitement and

entertainment.” The mission is even clearer. Sony is “a company that

inspires and fulfills your curiosity.” Does Sony inspire and fulfill

your curiosity?



 Sony has 12 c

ore segments in its business. Is this too many or not

enough? Are today’s companies diversified like they used to be a few

decades ago? Can Sony’s 12-segment business model be sustainable?