The possibilities of counterfactual accounting. Drawing on McCartney & Stittle (2017), explain what ‘counterfactual accounting’ is and why the authors employ it. Discuss the limits and possibilities of such an approach. Explain the case they develop, detailing what you find most convincing and what is more controversial and debatable.

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The possibility of counterfactual accounting engages the interest of scholars in a wide range of domains such as social psychology, economics, psychology, and organizational theory. In psychology, experimental evidence indicates that individual’s thoughts about counterfactual scenarios differing in significant ways from their thoughts concerning indicative conditionals. Such includes comprehension, reasoning, as well as psychological accounts…

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