The current research methodology is a mixed method approach, i.e. a combination of qualitative and quantitative research. The research questions are as follows:

 RQ1. How do journalists practice journalism concerning the standard of objectivity?

 RQ2. To what extent does the objectivity standard affect the perceptions and behavior of journalists and consumers towards news media? 

RQ3. How do journalists and consumers perceive the objectivity standard regarding the news media?

 RQ4. How do journalists and consumers respectively perceive the objectivity standard as damaging or support​‌‍‍‍‌‍‍‍‍‍‌‍‍‌‍‍‌‍‌‍​tive to the public sphere?