This assignment focuses on Toyota’s real-life case study. There is also a description of problems the Toyota leaders must solve. Also, develop recommendations that would help Toyota’s global leaders recover their brand loyalty.
Toyota’s real-life case study : problems the Toyota leaders must solve
Product recalls have become increasingly commonplace. In fact, American media reports often contain information concerning product recalls of everything from food products to toys and cars. These recalls are also increasing in global frequency in recent years.
You will examine Toyota’s real-life case and develop recommendations that would help Toyota’s global leaders recover their brand loyalty.
To prepare for this Assignment, read the case, “CHALLENGES TO TOYOTA CAUSED BY RECALL PROBLEMS, SOCIAL NETWORKS AND DIGITISATION by Jay Rajasekera
Toyota’s real-life case study : problems the Toyota leaders must solve
Submit a 4 page scholarly analysis in which you do the following
Evaluate the definition of product-harm crisis within the context of the Toyota case study.
- Identify the problems the Toyota leaders must solve.
- Analyze the organizational changes that were successful and unsuccessful.
- Synthesize your analysis of the literature to develop one or more recommendations for strategies Toyota might used to manage this product-harm crisis and recover brand loyalty in the global market.
- Support your work with a minimum of two specific citations per page from this week’s Learning Resources and/or additional scholarly sources.
Toyota’s real-life case study : problems the Toyota leaders must solve
Due to the nature of this assignment, your instructor may require more than 5 days to provide you with quality feedback.
Also, be sure to use the APA Course Paper Template to complete this Assignment. Also, refer to the Rubric for specific grading elements and criteria. So, please Note: For each page of your paper, you must include a minimum of two APA-formatted scholarly citations.
Detailed Instructions
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