The assignment entails Organization Digital Marketing Strategy. Also, there is a description of University Mitigating Circumstances Policy. So,increase online revenue, and improve customer value and engagement with the chosen organisation.

Organization Digital Marketing Strategy – University Mitigating Circumstances Policy

You are required to choose an organisation that utilise digital and sologiocial media marketing technes and/or strategies to reach out to their target online consumer groups. Firstly, identify a company with a digital marketing strategy you will use for your summative assignment. Secondly, choose one digital marketing technique that the firm currently uses in its digital campaign. Also, choices could be, but not limited to: Firstly, facebook. Secondly, twitter.

3.    Instagram

4.    Banner advertisements

5.    Use of websites

6.    Augmented/Virtual reality

7.    Search engine optimization

8.    Email marketing

9.    Pay-per-click advertising

10.  Facial recognition marketing

Organization Digital Marketing Strategy – University Mitigating Circumstances Policy

Firstly, identify TWO relevant journal article from the literature that discusses your digital marketing strategies from Part 2.  Secondly, write 500 words on the strengths and weaknesses of that strategy in relation to how your company uses that strategy. For example, if your firm EasyJet and digital marketing technique Facebook, then you need to write about the strengths and weaknesses of Facebook related directly to how EasyJet uses it. Also, for most organisations, digital marketing become a critical platform for reaching out to different markets and consumer segments. Additionally, the digital environment impacts all organisations and marketers have to respond appropriately by using effective digital marketing techniques to add value for customers and support organisational needs.

Organization Digital Marketing Strategy – University Mitigating Circumstances Policy

In addition, in your role within the marketing function of an organisation of your choice, you are required to identify and recommend alternative digital marketing strategies and techniques that could potentially increase online revenue, and improve customer value and engagement with the chosen organisation. You should use relevant theory, tools, models, etc. from academic and professional sources to support your arguments where applicable. Your assessment for this module takes the form of a 2500 words report where you critically evaluate the digital marketing strategies that adopted by an organisation of your choice and discuss the implications of viable alternative options to increase online revenues and enhance customer experience and engagement.

Organization Digital Marketing Strategy – University Mitigating Circumstances Policy

Additionally, you will choose ONE digital marketing platform/tool (eg. Facebook, twitter, linkedin, Instagram, pinterest, drone marketing, augmented reality, email marketing, banner advertisement, SEO, bots, etc.) that the firm currently uses, and critically analyse how the firm currently uses the platform, along with the platforms strengths and weaknesses.  Moreso, review of the use of digital analytics will contribute to how success is measured. Finally, a detailed recommendation of modifications to the chosen marketing tool will detailed. 

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