The assignment talks about Marketing and Branding of Mega-events. Additionally, there is a description of Urban Planning and Transportation Issues. So,  expand on course concepts that interest you, or a way to link your major to the topic. 

Marketing and Branding of Mega-events – Urban Planning and Transportation Issues


Firstly, the assignment is an important part of the course as it allows you to link your interests to the study of mega-events.  Secondly, you are free to select your own topic, and I am pleased to work with you to define and refine a topic if you wish.  The paper is a good opportunity for you to expand on course concepts that interest you, or a way to link your major to the topic.  For example, you could do a research paper on the construction of venues/stadiums; marketing and branding of mega-events; urban planning and transportation issues;  the politics of mega events;  issues associated with particular sports or teams; media treatment of sports, athletes and events; environmental impact of the Olympics and other mega events; architecture and design etc.

 Marketing and Branding of Mega-events – Urban Planning and Transportation Issues

The paper should be 7-8 pages, plus a works cited page (double spaced typed, 1” margins) and is due June 25, 2020 by 11:59pm. All sources should be documented and a list of references attached.  I expect the paper to be an original topic and all your own work.

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