Using thematic analysis in psychology

Thematic analysis is a poorly demarcated, rarely acknowledged, yet widely
used qualitative analytic method within psychology. In this paper, we
argue that it offers an accessible and theoretically flexible approach to
analysing qualitative data. We outline what thematic analysis is, locating it
in relation to other qualitative analytic methods that search for themes or
patterns, and in relation to different epistemological and ontological
positions. We then provide clear guidelines to those wanting to start
thematic analysis, or conduct it in a more deliberate and rigorous way, and
consider potential pitfalls in conducting thematic analysis. Finally, we
outline the disadvantages and advantages of thematic analysis. We
conclude by advocating thematic analysis as a useful and flexible method
for qualitative research in and beyond psychology. Qualitative Research in

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