1​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​. Introduction to the industry (The fashion rental industry, use figures if you can find sources).

2. Wardrobe’s Stakeholder Ecosystem.

3. Problems in the Market (The fashion rental market, and include some info on wardrobe)

4. Competitive Analysis of Wardrobe

5. Positioning Statements (​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​I will upload the completion matrix, you may analyze it)

6. Wardrobe’s Customer Journey (make an account and pretend you will rent something

(Its free to make an account) so that you know the customer journey until purchase) this is the brands website: https://www.joinwardrobe.co​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​m



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