Use the Harvard Business Case, “Crown, Cork & Seal in 1989,” as the basis for answering the following questions:


Using the consolidated financial data for Crown, Cork and Seal, identify and post trends you think are both positive and negative for the company.

Examine what is there to improve?

What are the strengths and weaknesses?

If you were the CEO, How would you handle it?

what are some legal ways that we can obtain information about our competitors? What are some methods that would be considered unethical?

If you were Avery, what strategy would you pursue to position Crown, Cork and Seal for the future and why?